If you run a business, your hope is to attract potential customers who will purchase your products. Besides selling domestically, you can also market your products to international markets. However, the question is, how do you find buyers for exporting to the international market?
We understand your confusion, so we have compiled this article to guide you on how to find buyers in the international market. Without further ado, let’s get started!
How to Find Buyer for Export
Nowadays, you can find a buyer for your export business in two different ways, offline and online. Below, we have summarized several ways to find buyers for export both offline and online. Check them out!
1. Offline Method
Here are several methods you can do for offline methods:
A. Work with Foreign Agents
The first and most reliable way to find a buyer for your export business is by collaborating with import agents, both offline and online. Most countries have state-run trading companies that work through ambassadors from other countries.
If you manage to get contracts with these agencies, they can become your most reliable potential clients. To establish cooperation with these foreign agencies, you need to conduct market research. Find out which countries are likely to be great candidates for your product’s target market. Try reaching out to their embassies or contacting the agency’s head office in their own country.
As a tip, make sure you work with an import company that specializes in your particular industry. For example, if you are in the business of seasonings like sambal, then be sure to work with an import company from another country that specializes in supplying sambal.
B. Find a Buying Agent
The next way to find a buyer in the international market is to find buying agents. In some cases, foreign agencies from one country not only wait for businesses to contact them about export products, but they also have buying agents from your country in the same business.
Once you have decided which country and foreign agency you want to work with for import and export, start browsing through their website. Then, you can either find a local representative or reach out to their sales department and ask for the contact information of their buying agents. By doing this, you can start looking for buying agents and contacting them as one of the ways to find a buyer for export.
C. Dealing with Foreign Wholesalers
Apart from working with state-managed trading companies, you can also explore opportunities with private companies from other countries for exporting your products. Notably, collaborating with private companies can be much easier and faster as you don’t have to navigate the bureaucratic hurdles associated with state-managed agencies.
Some countries carry a list of leading foreign import-export wholesalers, so, do check whether your country has this list. If your country doesn’t have one, you can search on your own for import wholesalers for your business in the country you want to export to.
Do remember to make sure that these private companies are legitimate and reputable before you engage with them.
D. Look for Commission Agents
Similarly to trading companies, most foreign wholesalers employ agents to source export companies. The people with these roles are called commission agents. Working with them can be a great way to get started on how to find buyer in international market.
Finding a commission agent is relatively easy as they are always on the lookout for new business opportunities. Since commission agents work on a commission basis, they are highly motivated to establish a solid business relationship with potential clients.
Plus, working with commission agents can be much simpler and more accessible than buying agents for trading companies or state-managed agencies.
E. Attend Trade Fairs
The final offline method for finding buyers for your export business is by attending trade fairs. You can visit trade fairs in the country where you plan to do business. Many countries host multiple trade fairs each year, including China, India, and others.
These events attract numerous potential buyers and sellers, all gathered in one place. Attending trade fairs provides an opportunity to connect with dozens of potential clients, establish a positive reputation for your company, and build long-term partnerships within a few days.
At trade fairs, you can showcase product samples, answer buyer’s questions, and even finalize deals. Since you are dealing with buyers face-to-face, trade fairs are an excellent way to build trust and establish long-term relationships with potential clients.
2. Online Methods
For the online methods, you can check the following list :
A. Creating a Website
It is common for businesses to have a website, and if you don’t have one yet, you should start creating one. A website with an attractive design and professional content can inform potential export buyers about your products.
On your website, you can include information about your company and products, along with high-quality images. It is crucial to ensure that your company’s website appears on the first page of Google search results. This helps potential buyers find your site when searching for your business name on Google.
You can utilize tools like Search Engine Marketing (SEM) and Google Search Console to improve the visibility of your website on Google search pages. By using these tools, you can increase the chances of potential buyers finding your website and ultimately buying your products.
B. Utilize Social Media
Another effective tool to find buyers for your export business is social media. By creating and utilizing popular social media platforms like Facebook, Instagram, YouTube, and others, you can reach potential buyers for your products.
C. Email Marketing
Another online strategy to find buyers in the international market is through email marketing. You can send newsletters, sales promotions, and exclusive offers and deals to potential buyers via email.
D. B2B Websites
The last online method of how to find buyer for export is to register your business on a business-to-business (B2B) website. You can register your business on B2B websites, such as Alibaba, TradeWheel, IndiaMART, and others.
Through these platforms, you can introduce the products of your business to potential buyers who are interested in your products.
Where to Find an Export Buyer?
If you plan to find buyers from abroad, you can register on a business-to-business (B2B) website or create your own website. Additionally, you can utilize Bisa Ekspor to find export buyers.
What is Bisa Ekspor? Bisa Ekspor is an educational digital platform designed for millennials who are interested in exploring the world of exporting. The platform features several tools and resources to help beginner exporters become successful exporters.
Have You Understood How to Find Buyer for Export?
Achieving rapid business growth and reaching buyers in the international market is a proud accomplishment. To accomplish this, you must utilize the methods of finding buyers for export that we have presented. We hope that our article can assist you in marketing your products overseas.
Are you interested in becoming a reseller of instant chili and seasoning products in your country? If so, you might consider trying sambal and bumbu instant export by Nyahtewel.
- How do I find my export buyer?
If you’re trying to find your export buyer, then you can get them by utilizing a website, social media, online marketplace, and networking events.
- What are the four major export buyer needs?
The four major export buyer needs that you should consider when you’re planning to market your product in the international market, such as price, quality, choice, and convenience.
- How do I find export opportunities?
Contact your industry trade association to check if they offer export assistance or advice.
- Is an export business profitable?
Absolutely yes. Most export businesses are very profitable. But do remember that you need to work hard and market your business properly to gain higher profit.